Privacy Policy

Last updated: 2026

Equorum Ltd ("we", "us", "our", or "Company") operates the equorum.co.uk website. This Privacy Policy explains how we collect, use, disclose, and otherwise handle your information when you visit our website and interact with our content.

Information We Collect

We collect information in the following ways:

Personal Information: When you voluntarily submit forms, we may collect your name, email address, phone number, and other contact details.
Technical Data: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
Cookies: We use cookies to store preferences and track your interactions with our website.
Usage Data: We collect information about how you navigate our site, including click patterns, time spent on pages, and content accessed.

How We Use Information

We use the information we collect for the following purposes:

To conduct analytics and understand how visitors use our website
To track affiliate conversions and commission performance for partnered casinos
To improve website functionality, user experience, and content
To respond to inquiries and provide customer support
To comply with legal obligations and prevent fraud
To send newsletters or promotional content (where you have opted in)

Cookie Policy

We use the following types of cookies:

Essential Cookies: Required for website functionality and security.
Analytics Cookies: Help us understand user behaviour and site performance.
Affiliate Cookies: Track referrals to partner casinos and enable commission tracking.
Marketing Cookies: Used for targeted advertising and retargeting campaigns.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect website functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our website contains links to external casino operators, affiliate partners, and other third-party websites. We are not responsible for the privacy practices, policies, or content of these external websites. We strongly encourage you to read the privacy policies of any third-party sites before providing your personal information. Your use of third-party websites is governed by their own terms and policies, not by this Privacy Policy.

Your Rights

Under UK and GDPR legislation, you have the following rights:

Right of Access: You can request a copy of the personal data we hold about you.
Right of Correction: You can request that we correct inaccurate or incomplete information.
Right of Erasure: You can request deletion of your personal data, subject to legal exceptions.
Right to Data Portability: You can request your data in a portable format.
Right to Object: You can object to processing of your data for marketing or analytics purposes.
Right to Withdraw Consent: You may withdraw consent for data processing at any time.

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and affiliate tracking data may be retained for up to 24 months. If you request data deletion, we will remove your information within 30 days, except where we are legally obligated to retain it for compliance purposes.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us at:

Email: privacy@equorum.co.uk

We will respond to your request within 30 days in accordance with applicable data protection laws.

Please note: Equorum.co.uk is an affiliate website. We do not operate casinos or provide gambling services directly. We earn commissions when users visit partner casinos through our links. Gambling may be harmful; please gamble responsibly and check local regulations in your jurisdiction.